Jeff and I were asked to come up with a digital campaign to drive people to the Shoppers Drugmart website. We took over the SDM website and encouraged customers to submit funny or happy moments they've had while at Shoppers to unlock exclusive deals. These moments would then be designed beautifully on the SDM website encouraging people to share them on Facebook, Twitter, Instagram or Pinterest.
We also had plans to create a weekly episode for one month called "Between the Aisles" that would present a funny or emotional Shoppers moment and feature products. Customers would be given Optimum point incentives to share the videos on social media. Sadly, this part of the campaign was 'shelved' due to budget.