agency: Saatchi + Saatchi
CD: Karl Dunn
Copywriter: Tess Maguire
This campaign invited people to discover angles about themselves that they might never have thought about. People whose days may be very different from their nights, but who need to move seamlessly throughout.
With the goal of inspiring our audience to explore both sides of their personalities, it also shed light on the duality of ASICS apparel and their line of Gel-lyte shoes.