TJX | Broadcast + digital videos
Project Details

Client: TJX

agency: john st

copywriters: me, ryan grossman, ryan kudec

ADS: me, Kara wark

When I think about the holidays, I think about Christmas trees, egg nog and trying to get my mom a way better gift than my siblings. You do too, right? And so the insight was born for the TJX campaign. The next challenge was to satisfy all brands (Winners, Homesense and Marshalls) without showing specific product in the TV spot, since inventory is constantly changing.
In addition to the spot we wanted to extend the campaign into digital and social. We thought it would be fun to develop the characters further by creating a competitive web series starring the sisters. All videos would link back to a different offering and drive people in-store.