I have a lot of love for this design concept I created for the ASICS global brand. I wanted to bring their new tagline "I MOVE ME" to life and really convey movement, while still adhering to the new brand standards.
I broke the letters up into confetti-like pieces, and the more the subject in the photograph moved, the more the pieces moved — only forming the complete tagline when the image was still. Read more below.
Photography by Ture Lillegraven for Nike Jordan. Used for comping only.