ASICS | IAAF London Takeover

Tasked with bringing the new tagline to life, we produced over 200 OOH placements all over London and seven social videos—all within a fairly small budget and only 2 months turnaround time. These pieces told the story of 7 very different individuals who attribute movement to giving them LIFE.  The result was a campaign that was very different from anything ASICS, a formerly conservative brand, had ever done before.

ASICS | Case Study