Opti-Free | In-store + Digital

Worked on a winning pitch for Alcon's Hydraglyde formula in their Opti-Free and ClearCare products. We wanted to show how HydraGlyde Moisture Matrix helps to keep lenses comfortable all day long, so our target can stay focused on what really matters.

We did this by showcasing three Canadians in very different jobs. They would tell their story via social media, videos, in-store appearances and print. We also created banner ads, brochures and social posts.