Opti-Free | In-store + Digital

Our second campaign for Alcon. Knowing that our target are active and love the convenience that comes with wearing contact lenses, we also knew that at some point during the day they’ll have to remove their contacts due to dryness and irritation. Wouldn’t it be great if this wasn’t case?

We wanted to show that HydraGlyde technology keeps lenses extra hydrated and comfortable all day long, so you can keep doing what you love. We featured everyday people with active lifestyles, such as athletes, painters, and musicians submerged underwater to show how they had all day moisture.