PUREX | Broadcast

We were asked to create a warm, family-friendly spot for Purex bathroom tissue. Our insight is that when you're a fan of Purex, no other toilet paper will do. In addition to making the commercial, we wanted to offer the same courtesy to Purex lovers in real life For one day we posted signs in women's washrooms in West Edmonton Mall and had Mom-types hand deliver Purex to the bathroom stalls.