Roots | Fashion Shoot

In time for the launch, we wanted to show how Target could fit into Canadian culture by combining Roots clothes with Target basics in a high-fashion light. We also wanted to create an in-store space rich in Canadian iconography to show how Target was embracing Canada.

From Art Directing the photoshoot, and storyboarding the Behind-the-Scenes video, to envisioning the in-store environment and creating a detailed pre-pro deck, I worked to integrate the two brands in a stylish and Canadian light.