MOIRA STEVENSON

Art Director | Writer | Designer

Target | Digital Campaign

We were asked to develop an online video to educate shoppers about Target's credit card. The challenge? Making a copy heavy, educational video fun, while also showcasing Target's array of products -- without showing actual product.

We decided on a stop-motion animation video that told the story through a series of paper folds. In addition we created a series of digital ads, print ads and direct mail.