Challenge: to create a campaign that speaks to Marshalls, Winners, and Homesense without showing specific product since inventory is constantly changing. To achieve this we created a broadcast spot and extended the campaign into digital and social. We also thought it would be fun to develop the characters further by creating a competitive web series starring the siblings. All videos would link back to a different offering and drive people in-store.
Team: Ryan Grosman, Ryan Kukec, Kara Wark