TOYOTA | YARIS iA

The Yaris iA is the full package, so it doesn't need packages—but our target loves add-ons, so we created some. The campaign included 12 videos, a microsite, countless digital and social ads, and we teamed up with Danny Trejo to host the Whole Enchilada Event at Trejo’s Tacos. This was truly an integrated campaign and a lot of fun to work on with a great team. Results: 800% rise in mentions on social media. 332% up in model page visits

The Full Package | Case Study